Surat : De Beers, the world’s biggest diamond mining firm, has re-launched its popular diamond jewellery line ‘Forevermark Avaanti’ for Diwali, with each diamond engraved with a unique number that carries the promise that each diamond is beautiful, rare, and sustainably sourced.
The Forevermark Avaanti Collection is based on a clean, robust, but adaptable design concept that matches everyday ensembles. It exudes a sense of possibilities, motivating the user to recognise their own strength and make a lasting statement every day.
The Forevermark Avaanti line, which is both fashionable and emotionally significant, has already made an impression on discerning Indian ladies. Avaanti, called after the Italian word for ‘ahead,’ is modern, daily jewellery for trailblazers who are conscious of the ripple impact they own and ignite.
It validates the path of power one has already established, the future one may still impact, and the amazing things that happen when one takes a leap of faith. The Avaanti silhouette has a characteristic wrap look, with an arc of open or’unfinished’ circles drawn on the ears, fingers, wrists, and necks.
“During this holiday season, jewellery, particularly diamonds, represents prosperity.” Women generally want authenticity, natural beauty, and meaningful designs when choosing jewellery for festivities,” said Amit Pratihari, Vice President of De Beers Forevermark.
Also, there’s a noticeable trend towards sustainability and ethical sourcing in this year’s festive jewellery trends, and the Forevermark Avaanti Collection not only embraces these values but also ensures that each piece tells a unique story, adding an extra layer of significance to the jewellery choices made during this special time of year.
According to Pratihari, “these pieces empower women to express their true selves, drive positive change, and make a statement of their choice this Diwali.”
A dance of motion and energy surrounds the core De Beers diamond at the heart of each Forevermark Avaanti piece. The designs are based on clean, circular shapes with curvature in 18K plain yellow, white, or rose gold. If you want something more brilliant, a delicate row of pavé diamonds glitters along the curves of numerous patterns.
These earrings, pendants, bracelets, necklaces, and rings, worn together or separately, provide a strong statement of confidence, contributing to the ever-changing tale of people looking for their next adventure. The De Beers Forevermark Avaanti Collection is available at all authorised De Beers Forevermark Jewellers across the nation.
